After starting our business we documented our long-term aspirations for our company: 

• Enhance personal relationships by duplicating scrapbooks and printing digital scrapbook pages so they can be shared across family, friends, and communities. 
• Preserve history by backing-up one-of-a-kind scrapbooks so they can be recreated if the original is destroyed. 
• Help people connect with the past by restoring photos and photo albums so they can be viewed and enjoyed today.
• And finally, price our products and services so that a large and diverse customer base is motivated to "Stop Storing and Start Sharing Your Memories".